Fair Trade is an alternative approach to the imbalance of power, unstable markets, and injustices of the conventional trade system. It is based on a partnership involving producers, exporters, importers, manufacturers, and consumers. The Fair Trade system offers producers the security of fair pricing during volatile markets and improved terms of trade. It also requires producer organizations and its members to invest in their communities, follow environmental standards, and plan for their future. Fair Trade offers consumers a powerful way to be involved in reducing poverty through their every day shopping, as funds that go back to coffee producers are specifically designated for social, economic, and environmental development projects. To find out more, please visit or .